What stood out the most today was when someone said "I no longer like the term coops are the best kept secret." I would agree. The challenge is how do we tell others and more importantly what do we tell them. How do we define what makes us (cooperatives/Conexus) different.
To start, cooperatives, including credit unions, have long been regarded as socially responsible. Examples are numerous: donations, active participant in the community, volunteer time. However, social responsibility has become a common theme and many businesses adopting for PR reasons. It is becoming a crowded place, which was once dominated by coops. Are we losing the advantage of being socially responsible? Many discussions centered on the cooperative governance model as the differentiator: the voice of members, one member one vote. I hope to gain some perspective on the cooperative difference in Mongolia: how the credit unions are making a difference, and what draws the people to a credit union system that is just emerging. How would they define the credit union experience.